§ HOW WE COUNT
One meaning per number.
Every tile, sheet and email on Knect Ads Manager uses these words the same way. Hover a tile for the short version; this is the long one.
§ Delivery
- Showings
- Times the ad was drawn on a page, including just below the edge of the screen. This is what you pay for.
- Seen
- Showings that stayed on screen: half the ad for one second for a picture, two seconds of play for a video or audio spot.
- Seen rate
- Seen divided by the showings we could measure. Thrown-out showings are in neither.
- Thrown out
- Showings we judged to be bots or repeats. Never billed, never counted.
- Taps
- Times somebody tapped the ad. Tap rate is taps divided by seen.
§ People
- People
- How many different people the ad loaded for. A signed-in member counts once; everyone else counts once per device. Per campaign, and distinct across the account on the Overview.
- Times each
- Showings divided by people, over the window.
- Reach before you pay
- The different real people these spots served in the last four weeks, cut down by your distance, hours, areas and interests. Never more than that, and hidden under ten.
§ Results
- Sales
- Orders, bookings and tickets with money on them, inside Knect or on your site.
- Leads
- Form sign-ups, calls and other hand-raises with no money on them yet. A lead you mark won with a value joins the sales value.
- Actions
- Saves, follows, directions and menu views after a tap. Never counted as sales.
- Cost per sale
- What you spent divided by sales. Cost per lead is the same over leads.
- Return on spend
- Sales value divided by what you spent.
§ How a result gets tied to an ad
- Inside Knect
- After a tap on your ad, with no time limit. Or within one day of seeing it, when the same person buys from the same business.
- On your site
- Only after a tap, within 30 days, through the pixel or your server. Seeing the ad alone never counts.
- Once each
- The same order id counts once, even if the page reloads or your server retries.
- Test events
- Kept out of every number. They show only on the Tracking page.
§ Clocks
- Flight days
- Los Angeles days. A campaign starts and ends at midnight Pacific.
- Report days
- End at midnight UTC, which is 4 or 5 pm Pacific. The Overview, the campaign page, the CSVs and the Monday email all use this day.
- Hours you pick
- Each viewer's own clock. Evenings means their evening.
- Times per person per day
- Resets at midnight UTC.
- Your time zone
- Set in Settings. It picks the first start day a new campaign offers and how payment times read. It never moves flight days or report days.
- Statements
- A month runs on UTC days, so a statement matches the numbers on every other page.
§ Money
- Rate
- Per thousand showings, frozen for each spot the moment you pay. The campaign page prints it beside the cost per thousand seen.
- Budget, paid, spent, left
- Budget is what you set. Paid is what your card covered. Spent comes from the showings ledger. Left is what the campaign may still use.
- Refunds
- Whatever is not spent comes back when the campaign ends, or when you cancel. A turned-down ad is refunded in full.
§ Estimates
- Before you pay
- Every number is from the last 30 days in those spots, said as an estimate. A spot with no history is quoted as no supply, never as unlimited.
- Small groups
- Any count of people under ten prints as fewer than ten.